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Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    Scientific storytelling and audience engagement: the next chapter

    Following a successful event in May 2017, AMICULUM hosted the sequel. It was another lively and engaging workshop focusing on bringing scientific content to life using a variety of different approaches. Excellent speakers. Excellent hospitality. A really useful morning. We're all looking forward to the another chapter.

    Scroll down for a summary and some of the slides.

    On 23 May 2019, AMICULUM hosted the next chapter in their MedComms Networking event, focusing on "Scientific Storytelling and audience engagement" with an 'A-list' of speakers. Andrew Thorp, an award-winning speaker, trainer and consultant in the field of business storytelling, kicked-off by discussing the role of storytelling in engaging audiences in an increasingly 'noisy' world. In order for stories to resonate with individuals, he stressed that they must appeal on both a cognitive and emotional level. Next up was Andrew Jones, a technical lead at AMICULUM, who discussed the science of storytelling through exploration of the impact of verbal and visual techniques on the brain. In addition, he explained how the application of learning theory to medical communications can ensure that our work has the greatest possible impact. Finally, Alan Thomas, founder of 'Ataxia and Me', brought a patient's perspective to scientific storytelling. He demonstrated how sharing stories can help raise awareness of rare diseases such as ataxia, and highlighted the importance of a patient-centric approach to healthcare. The event ended with a lively panel discussion and energetic networking, which continued into the afternoon.

    Date: 23 May 2019

    Venue: Richmond Adult Community College, Parkshot, Richmond, TW9 2RE [DIRECTIONS]


    10:00 Registration

    10.30 Formal Session

    10:30-10:45 Once upon a time...
    Peter Llewellyn (NetworkPharma) and Kirsty Okyne (AMICULUM)

    10:45-11:10 The art of storytelling
    Andrew Thorp (Speaker, coach, and consultant)

    11:10-11:35 The science of storytelling
    Andy Jones (AMICULUM)


    11:35-11:45 Panel discussion and Q&A
    Andrew Thorp and Andy Jones, moderated by Kirsty Okyne

    11:45-12:05 The patient story: Ataxia and me
    Alan Thomas (Founder, Ataxia and Me)

    12:05-12:20 Panel discussion and Q&A
    Andrew Thorp, Andy Jones and Alan Thomas moderated by Kirsty Okyne

    12:20-12:30 To be continued...
    Kirsty Okyne (AMICULUM)

    12.30-14.00 Lunch and networking

    To make sure you're included in announcements about future events just email Peter Llewellyn, if you haven't already done so, to register your interest.


    This meeting was free to attend thanks to the generosity of the event sponsors, AMICULUM Limited

    AMICULUM supports MedComms Networking

    Companies attending included:

    90TEN Group
    A-Z Medical Writing
    AVT Connect
    Bedrock Healthcare Communications
    Cello Health MedErgy
    FCB Health Europe
    Fishawack Group
    Future Science Group
    InterComm International
    Leading Edge
    Link Health Group
    Niche Science and Technology
    OPEN Health Medical Communications
    Prescript Communications
    Publicis Resolute
    Prime Global
    Random42 Scientific Communication
    RubyDuke Communications
    Spandidos Publications
    Real Science
    Synergy Vision

    This web site and associated activities are being managed by NetworkPharma Ltd, Magdalen Centre, The Oxford Science Park, Oxford, OX4 4GA, UK
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