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MORE DETAILS
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USEFUL READING
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The following selected references from the past year or so should prove useful reading for everyone in MedComms. You will find a much more extensive collection of relevant headlines and links to news, views and opinions developing at our related MedCommsNews.com service.
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Medical Writers Worth Their Weight in Gold
Published by The MAP Newsletter, 14 November 2018
The question of how much value professional medical writers add to the development of medical publications has arisen regularly over the past couple of decades, and recent studies have aimed to provide an answer.
[Read on to find out more]
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The art of storytelling in clinical data communication - what we can learn from Batman and the Joker?
Published by pharmaphorum, 3 October 2018
Our decisions and behaviours are based on stories - the stories people tell themselves or the ones that others tell them. So how can we harness the power of storytelling to effectively communicate clinical data?
[Read on to find out more]
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Connected opinion leaders: Pharma's new go-to professional influencers
Published by Medical Marketing and Media, 5 September 2018
Laura Entis reflects on the importance of the growing number of physicians who are savvy on social media and whom other clinicians enjoy reading for concise takes on trends, research, or new products.
[Read on to find out more]
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The medical conference is dead, long live the medical conference REDUX
Published by Len Starnes on Linkedin, 2 September 2018
Len writes; "Almost five years ago I published my first in-depth report on the transformation of traditional medical conferences to hybrid physical-virtual events. The response and ensuing discussion was considerable and continues to this day."
[Read on to find out more]
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Encore vs. Original Presentations: Black, White, and Shades of Gray
Published by the MAP Newsletter, 13 August 2018
This article examines available definitions of Encore presentations and discusses some "real world" Encore scenarios and potential ways to handle them.
[Read on to find out more]
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ABPI blames doctor payment disclosure dip on GDPR
Published by PMLive.com, 3 July 2018
There has been a big drop in disclosure of payments and benefits in kind to named healthcare practitioners in the UK, down to around 49% in 2017 from almost 65% in the prior year
[Read on to find out more]
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Developing advocacy in the pharmaceutical industry
Published by PMLive.com, 21 June 2018
Advocates who can act as spokespeople for your brand and provide feedback on your strategy and tactics are a valuable asset and need to be treated with respect, honesty and transparency. In fact, having open and honest relationships with your key opinion leaders (KOLs) is crucial to launching and growing a successful brand and is an important element of any business plan.
[Read on to find out more]
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Interview: The BMJ's Patient Review Initiative - A Novel Expansion of Peer Review
Published by The Scholarly Kitchen, 19 June 2018
An interesting experiment has been going on for a half-decade, yet isn't front and center in conversations about peer review innovation. This is the BMJ's approach to inviting patients and caregivers (called "carers" here) dealing with particular health conditions to review relevant manuscripts.
[Read on to find out more]
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ISMPP: Looking to the Future
Published by The MAP newsletter, 16 May 2018
The International Society for Medical Publication Professionals (ISMPP) will build on their current success and encourage future growth and dialogue to advance best practices - not only in the publication of medical research, but also its wider dissemination and exchange.
[Read on to find out more]
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Permission Granted? The Ins and Outs of Copyrights in Medical Publishing
Published by The MAP newsletter, 13 February 2018
Medical publication professionals use the work of others when emailing an interesting article to the team, storing a copy in a literature database, or providing copies of articles to clients, vendors, review committees, advisors, or authors. They create new materials, which may eventually be used by others. They re-use material created by others or themselves when reproducing or adapting a figure that has been published or presented at a congress. Routine content exchanges can expose an organization to risk of copyright infringement if sharing takes place without permission.
[Read on to find out more]
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Meeting report: summary of day 2 of the 2018 European ISMPP Meeting
Published by The Publication Plan, 6 February 2018
The 2018 European Meeting of the International Society for Medical Publication Professionals (ISMPP) was held in London on 23-24 January and attracted nearly 300 delegates; the highest number of attendees to date. The meeting's theme was 'Advancing Medical Publications in a Complex Evidence Ecosystem' and the agenda centred around data transparency, patient centricity and the future of medical publishing. Delegates were treated to two keynote addresses, lively panel discussions, interactive roundtables and parallel sessions, and also had the chance to present their own research in a poster session.
A summary of the second day of the meeting is provided below for those who could not attend, and as a timely reminder of the highlights for those who did.
[Read on to find out more]
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Meeting report: summary of day 1 of the 2018 European ISMPP Meeting
Published by The Publication Plan, 2 February 2018
The 2018 European Meeting of the International Society for Medical Publication Professionals (ISMPP) was held in London on 23-24 January and attracted nearly 300 delegates; the highest number of attendees to date. The meeting's theme was 'Advancing Medical Publications in a Complex Evidence Ecosystem' and the agenda centred around data transparency, patient centricity and the future of medical publishing. Delegates were treated to two keynote addresses, lively panel discussions, interactive roundtables and parallel sessions, and also had the chance to present their own research in a poster session.
A summary of the first day of the meeting is provided below for those who could not attend, and as a timely reminder of the highlights for those who did.
[Read on to find out more]
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Flexible working tops benefits comms agencies offer
Published by PMLive.com, 24 January 2018
Most UK healthcare communications agencies offer new staff a range of benefits, with flexible working almost ubiquitous, according to a new survey.
[Read on to find out more]
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The gold standard of scientific evidence
Published by PMLive.com, 18 January 2018
Will randomised controlled trials become a thing of the past?
[Read on to find out more]
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Clinical trial transparency reaches highest recorded level
Published by ABPI, 19 December 2017
Timely reporting of results from pharmaceutical company-sponsored clinical trials for newly approved medicines has reached the highest recorded level of 93%, according to a new study published in the peer-reviewed journal Current Medical Research and Opinion (CMRO).
[Read on to find out more]
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WHAT ELSE?
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DID YOU MISS #MEDCOMMS DAY?
6 June 2018
Our annual celebration of A Day in the Life of #MedComms was supported by Concise.
Once again we had contributions from across the globe, from Auckland in New Zealand to San Francisco in the USA, providing great insights into the #MedComms working day.
See what you missed at MedCommsDay.com
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SPECIALIST MEDCOMMS JOBS
We're listing hundreds of job opportunities for specialists in medical communications, medical education and medical publishing at NextMedCommsJob
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The MedComms Workbook helps freelancers and clients find each other within the specialist medical communications, education and publishing communities.
Learn more here.
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