Managed by NetworkPharma

Managed by
NetworkPharma

Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
Why not sign up to our weekly newsletter and please, help spread the word amongst all relevant others.

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    WEEKLY COMMENT

    Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.


    MedComms Networking - 16 May 2017

    Hi

    Many thanks to AMICULUM for hosting last week's successful event in London. The following summary was written by Rachel Vaux of Delta KN:

    On 11 May, AMICULUM hosted its first MedComms Networking event in Richmond, discussing the topic of "Scientific Storytelling and Audience Engagement". Dr Sheetal Patel, who heads up a team of instructional designers at AMICULUM, began the afternoon by looking at ways to engage a millennial audience. She suggested three tools: storytelling, virtual reality and instructional design. Dr Kartik Modha brought a physician's perspective on audience engagement. He explained that the demands that modern HCPs face mean that information needs to be concise, engaging and relevant. He suggested the use of short-form video content or case-based information to provide engagement and aid understanding. Mike Walker, creative director of an advertising and marketing agency, tackled the subject from another perspective. He emphasized how people's engagement with science is not simply about understanding the facts, but the meaning of those facts to the individual. It is tempting, he argued, for scientists to present data and assume that evidence alone will engage people and change behaviour, but by making our communications relevant on a personal level we can have the biggest impact. The afternoon ended with a lively panel discussion and networking in the pub across the road, where discussions about how to apply learning theory to make communications more engaging, effective and efficient went on into the evening.

    Sheetal's slides are now freely available. Hopefully she'll talk at a Brunch Club meeting soon, so we can produce one or more webcasts to add to our growing collection. There was some excellent content in her talk which is well worth sharing with the wider community, which is the whole point, of course, of NetworkPharma.tv. Not everyone can attend the meetings for many different reasons, but these webcasts allow us to share the learning and encourage more discussions with everyone, everywhere.

    On that note, I've posted two more webcasts from this month's Brunch Club meeting. Enjoy them alone at any time or stream them for a team meeting

    1. An Introduction to ORCID - Josh Brown, of ORCID describes their vision of a world where all who participate in research, scholarship, and innovation are uniquely identified and connected to their contributions across disciplines, borders, and time.

    2. Optimising audience engagement at MedComms events - Kevin McFarlane of Concise defines audience engagement as being when attendees at an event become participants in order to achieve the goals of the organisers and attendees, and describes how technology can play a useful role.

    Next week we're fully booked for our Meet the Agencies careers event so it's a good moment to mention our next Open Careers event has now been confirmed for 14 September in Manchester. Anyone interested in joining MedComms is welcome. It's free of charge and these events have proven their value many times now. Please help spread the word.

    Oh, and remember MedComms Day is on 7 June. Are you getting ready?

    Cheers

    Peter Llewellyn
    Managing Director, NetworkPharma Ltd
    Follow me on Twitter @NetworkPharma
    Join 3,000 international colleagues in the MedComms Networking Linkedin Group
    The information at www.MedCommsNetworking.com is always bang up-to-date!

    WHAT ELSE?

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    [www.MedCommsForum.com] [www.MedCommsNews.com] [www.MedCommsNetworking.com]
    [www.MedCommsWorkBook.com] [www.NetworkPharma.tv] [www.NextMedCommsJob.com]