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Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.

    MedComms Networking - 11 July 2017


    Here in the UK we're entering what many refer to as the annual "silly season". A summer of slow news while everyone holidays. Just now it seems we're starting early and it'll likely get worse! Apparently, it's known in many languages as the "cucumber time". Why? Anyway, there you go, what would we do, nowadays, without Wikipedia?

    What we do seem to have currently occurring in #MedComms are lots of company days out and award dinners, at least here in the UK. What would we do without Twitter, Facebook, Linkedin and others alerting us to the fun time everyone else is enjoying while we sit at our desk in the summer heat trying to focus on boring work stuff like, for instance, who still hasn't paid their invoices and what to do about it?

    Last week was Communique's Healthcare Communication Awards 2017 in London. There are now some 30 awards in total. 30! All sponsored. All requiring a significant entry fee. All bringing with them tables of high-spending agency executives with their clients in tow. Crikey. I'm sure a great night was had by all and, really, I'm only jealous I wasn't there, drinking champagne with everyone else. But what do you think of awards for excellence in our business? I confess I'm very sceptical of the value of most industry awards, other than as an excuse for a potentially fun time. I admit I've certainly enjoyed a few in my time, when someone else was paying, and what's so wrong with having some fun along the way? But the value of the awards themselves is... what exactly?

    The recent Cannes Lions International Festival of Creativity received a lot of comment such as this from Jae Goodman. It was as though everyone all together suddenly woke up and realised it was in fact a heavily commercial exercise. Bizarre. But again, I've never had the good fortune of going so maybe I'm just jealous. Anyway, what's so wrong with a commercial exercise if everyone understands what's going on and is happy to tag along and spend the agency's money? Or is that the client's money?

    Maybe it's time to revisit a video from last year; Taxi Talk - Healthcare Industry Awards - Episode 1 (note there is now an episode 2 of Taxi Talk; Is Pharmaceutical Marketing Boring? Clearly not!).

    Having said which, I'm pondering the pros and cons of starting awards amongst wannabe MedComms specialists and new starters on the back of our services at - have you any thoughts on the value or otherwise of us making such a move? I'd welcome your feedback.

    On that note, remember I'm keen to receive contributions to add to - be they text, video or whatever.

    Now, back to that handful of MedComms agencies who are currently stubbornly not paying their invoices. Four months seems long enough to wait. Heck, I've got kids to feed. What to do? Ideas?

    Enjoy your week. Here's a marketing procurement cartoon to end with.


    Peter Llewellyn
    Managing Director, NetworkPharma Ltd
    Follow me on Twitter @NetworkPharma
    Join 3,000 international colleagues in the MedComms Networking Linkedin Group
    The information at is always bang up-to-date!


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